Besides providing good website content, articles and other written content can be used in several ways to market your business. Here are some of those ways:
Articles directories- Article directories provide great marketing tactics to use for your business. By writing and submitting an article related to your business site, you can achieve two things…
These directory sites usually rank well with the search engine results page, so someone stumbling upon one of your articles submitted within a directory can find their way over to your website for more information on that topic.
Articles placed within other site’s newsletters or blogs- By being a guest writer on someone else’s blog or newsletter, you can reach a whole other group of people looking for information on one topic.
You would provide a link to your site within these articles and then reciprocate the favor for the other website owner to provide the same kind of articles on your newsletters or blogs.
Articles on Digg or similar sites- Having one of your articles submitted on Digg or a similar type site will gain you more access to your site. Digg is a site that provides articles other internet users have deemed as good informative articles. Those articles that receive a large number of “Diggs” will be pushed to the home page where a lot of users will see and review them. Your site link could be included for those people who want more information on the topic.
Offer E-books or Guides- These can provide your consumers with information on a topic while including a link back to your site to keep them familiar with your business. These can be offered for free or for a small fee.
The word Free can be a powerful word to any user and catch their attention quite easily. You would provide some basic information on a topic and could get them interested in buying an e-Book that has more in-depth information about the same topic.
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