Trademarking 101

Having a trademark for your business is crucial if you want to stand out from the millions of other businesses out there today.  The United States Patent and Trademark Office has seen a surge in the number of trademarks that come through its doors.  Perhaps this is because there are so many new businesses starting up.  Or, it could be a direct relation to the fact that people want to protect what they design and create for their own needs and their profit goals.

If you want to, and have the ability, you can hire a firm to go through the entire planning, development and application process for you.  You could hire a marketing firm to handle this as many large corporations do.  Why bother with such a costly investment?

A trademark is a significant element in your company’s future.  It helps to set you apart from countless other people, companies and products out there.  Think of the largest trademarked names you know of.  McDonald’s, Nike, Kellogg’s, M & M’s are just a few that come to mind. 

Will your business’s trademark be the next trademark that dominates the marketplace?  With careful design and implementation, it could very well be so.