Chapter 12 : Wrapping Up

When branding is not used, and there are no loyalties fostered or involved, the emotional bonds that could possibly tie the customer to the product would be nonexistent.

Thus, causing a considerable amount of loss to the seller. Most successfully touted products use branding to suggest a certain image that would appeal to the potential customer.

The image portrayed by the branding exercise may encourage the customer to consider that particular product more favorably.

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